1712 Main St #204

Kansas City, MO 64108


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Call or text us your SEO questions anytime.​


Designed for firms seeking to dominate in search rank, web visibility, and new client/case acquisition.

Designed for firms seeking to dominate in search rank, web visibility, and new client/case acquisition.

The Top Law Firms Don't Approach SEO The Same Way As Everyone Else.

SEO isn’t magic, it’s a data-driven science.

Lawyers tell us all the time: “We pay for SEO but have no idea what we’re really getting or if it’s actually working.”

That’s because SEO services are often sold as part of a larger marketing or website package. This isn’t the answer, and the firms that dominate search results have known this for a long time.

Successful law firm SEO requires a calculated customized strategy based on your firm’s target practice area(s), location, current online presence, and your local competitive landscape.

Lucrative growth from SEO requires the right team and a tailored strategy.

An SEO strategy needs to eventually translate into more clients and cases. This requires a team with deep understanding of the legal industry, the legal consumer, and your ideal client’s unique search behaviors.

Law firms that dominate in search results utilize SEO teams that understand the nuances of the legal consumer and the specific SEO services that actually move the needle without wasting time and money.

The most savvy lawyers know a secret about SEO and growing their firms.

They know that investing in SEO provides a long-term, residual return on investment because its value compounds over time and pays dividends long into the future. This can significantly lower marketing costs over time and increase profitability.

The growth effects of good SEO has been exlipsed by newer more exciting marketing services that are competitive and over-saturated. Use this fact to your advantage.

Our team will show you how to acquire more new clients with a data-driven and proven SEO strategy.

Now-a-days, most SEO services are a complete waste of money and aren’t helping grow your law firm. I know every trick in the book.

How, you ask? Well, for years I worked for a marketing company that offered SEO services that rarely, if ever, worked well.

The services were these “canned” one-size-fits-all subscriptions added onto websites that were offered to every business regardless of practice area, location, and market.

I couldn’t bring myself to sell the stuff.

What I learned in my own discovery process is that most SEO companies exploit the fact you’re not an SEO expert, but they know you understand it’s important to rank high in search.

Easy sell, right?


But ask yourself…

Does your current SEO services effectively get your law firm website in front of more new potential clients  searching for your practice area(s)?

What are you actually paying your SEO service provider to do every month?

Is any of it working?

Most law firms I speak to have no clue what, if anything, is truly working and are forced to blindly trust that they’re paying for an SEO service that’s doing its job.

Unfortunately, a lot of SEO services are worthless and provide little real value.

For this reason, it has become my personal mission to call out the SEO imposters out there and to offer only SEO services that produce REAL RESULTS and do so with total transparency.

Real results do not mean a fancy monthly report in your email.

Real SEO results = increased case acquisition rate.

Real SEO results = increased monthly signed cases.

Real SEO results = beating your competitors and owning the majority of market share.

Whether we do business together or not, you owe it to yourself to figure out if your current SEO services are a waste of money.

I will personally audit your website and share the truth about your current SEO strategy so you can make more informed decisions.

Your Website's Search Rank Should Be Driving More New Clients To Your Law Firm.

law firm seo results

Before Becoming a BizFinder Client

The business paid for SEO services but suspected they were likely wasting money on services but didn’t know for sure. We audited their SEO results for free and uncovered stagnant growth and wasted spend.

After Becoming a BizFinder Client:

We shared the audit results with the business owner and they immediately decided to reallocate their wasteful SEO spend with BizFinder to begin seeing proven, transparent results that led to more clients finding their website and becoming hot leads.

We Connect Law Firms to New Potential Clients Searching for Legal Help.

Why Do Our Law Firm Clients Outperform Their Peers in Google Search Ranking and Website Traffic?

Our Law Firm Clients get 100% transparency into every single tactic and action taken each month via our cloud-based marketing platform. Furthermore, the data shows how those specific SEO actions translate into increase web traffic and the increase in paid clients and cases from every online channel.

Our Law Firm Clients are not sold pre-set SEO packages, rather we offer customized SEO solutions based on your practice area(s), market share, geographic reach, and the gaps in your current online footprint. Additionally, recommendations are based on competitor comparison info to define a clear data-driven path towards dominating your market or legal services category in search results.

Our Law Firm Clients get access to our team made up of expert legal marketing strategists, entrepreneurs, and business nerds that understand how to gain search visibility and understand how to grow a business – because we have done it before. We know digital marketing is a revenue-generating system and know how that system integrates into an existing small law firm infrastructure to produce long-term growth.

Our Law Firm Clients use a customer-facing marketing dashboard to make data-driven decisions that maximize return on investment rather than guessing.

BizFinder SEO can adapt and implement new law firm SEO service at the speed of Google’s algorithm changes so you’re always 5 steps ahead of your old-way SEO competitors.

Need Proof of Results? We Have It.


The Situation: This law firm spent 18 months hovering between 300 and 500 ranking keywords for the search queries their prospective new clients used to find their practice areas. In just 30 days after working with BizFinder SEO, they saw an immediate jump in rank. After 5 months, they continue to dominate their local market in search results.

Their services with BizFinder SEO included: Onsite and offsite optimization monthly, article and blog content creation, blog guest posts on 3rd party website to increase backlinks, and local listing and citation building.

SEO Overview
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The Situation: This personal injury law firm spent 4 long years not seeing a substantial increase in website traffic despite SEO and blog content efforts. After they joined BizFinder SEO and put in place the right strategy based on their local market’s competitive landscape and the glaring gaps discovered with their SEO provider, their website traffic steadily began increasing month over month. This led to an increase in website-generated leads and annual revenue for the firm.

Specifically, BizFinder SEO was hired to write keyword-rich blog posts for their website published 2x per month, optimize their onsite website SEO with proper headers, title tags, and metadata, and to add high-authority backlinks that would tell Google their site is trusted.

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The Situation: LeadFeed LLC, a digital marketing agency that specializes in custom web design and branding, needed to find a trustworthy SEO agency to grow their organic web traffic and online leads. They used BizFinder SEO for adding backlinks in order to increase their trust and authority signals to Google. The results from new backlinks and referring domains was immediate and generated a significant increase in the number of keywords their website began showing in search results for.

They also utilized BizFinder SEO’s local search optimization by submitting their business profile information to local directory listings, increasing citations and website mentions, and syncing keyword data with voice search data aggregators such as Infogroup and Localeze.

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Web Visibility Solutions That Deliver Real Results

Full Service SEO

Link Building

Website Content Writing

Google My Business Optimization & Management

Local Search Visibility

Award-winning Cloud SEO Marketing Platform

A Team of Dedicated Search Engine Marketing Experts

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Get 5 Star SEO Results From BizFinder

"Will was able to review my overall marketing strategy, make some suggestions and minor changes that have resulted in a far greater return on my advertising dollars than I was getting prior to meeting and working with his company."
Heath S.
Family Law & Criminal Defense Lawyer
"I have met many so called marketing experts in the industry and none seem to be as genuine as what Will has to share. His knowledge of the business side of marketing along with his contact base is unmatched. I think that you cannot go wrong with trusting him to grow your business!"
Christy A.
Director of Marketing, Personal Injury & Mass Tort Law Firm
"Will's recommendations are always supported with solid statistics showing exactly how many impressions, visits, contacts, and click-through each marketing tool generates. Never any pressure to keep the things that aren't working for your particular practice - eager to focus efforts on the strategies that work."
Paul C.
Criminal Defense Lawyer
"BizFinder SEO has provided for my company what no other agency has ever been able to provide completely and consistently... After working with them for 4 months, I have a marketing machine that is managed with forethought and strategy, rather than the “ready, shoot, aim” approach I have seen so many times with other companies.
I wish I had put this company on my team years ago, because in many ways, I feel like I am at the beginning, developing long-term strategy, foundation, and a more consistent presence in my market. But, now that I have a marketing team to partner with who understands the importance of the fundamentals (and who is great at executing the shorter term campaigns and such), I can see I have finally found a long-term/permanent solution for my companies’ marketing needs... Thank you!"
Julie C.
Small Business Owner

Why Choose BizFinder SEO?

We’re Different Because:

  • We established the New-SEO Model that generates significantly better results than our competitors can
  • We provide 100% transparency into our SEO tactics and results
  • We care about one thing: creating a huge improvement in your online visibility that drives more quality leads and increases monthly revenue
  • We understand how to grow law firm businesses
  • We educate you, not sell you
  • We have an award-winning marketing technology platform
  • Our team consists of proven entrepreneurs and business-growers, not just SEO account managers

We get our law firm clients maximum online visibility. Quickly.

  • The New-SEO Model will allow you to outrank competitors and dominate search results for your geographical markets and practice areas

We’re Fully Committed To Growing Your Law Firm. We Promise to: 

  • Do anything in our power to be most fruitful SEO partnership your law firm has ever experienced
  • Serve our clients with unmatched dedication and support
  • Fearlessly pursue continual improvement and new SEO services opportunities
  • Capitalize on emerging online marketing trends and gain deep industry knowledge
  • Be the most trusted partner in law firm SEO marketing

We’re Ready To Earn Your Trust

Choosing the right SEO partner is a big decision, especially for those that have been burned in the past by pushy salespeople and marginal results. BizFinder SEO wants to show you what a real SEO partnership looks and feels like – one that can prove a direct correlation between improved online visibility and increased law firm revenue.

If you schedule a discovery call with one of our SEO marketing experts, we will provide your team with valuable recommendations on how your law firm can improve its online presence, reputation, and reach more new clients and cases- even if we never do business together.

Why We Started This SEO Company

BizFinder SEO was created, like most companies, because there was a problem that needed solving.

The problem many law firms shared with us was this: I pay a bunch of money to an SEO company and have no idea what they’re doing or if it even works.

We hear this literally every. single. day. We’re sick of all the marketing imposters out there that don’t understand legal!

The truth is, it’s hard to find a law firm SEO partner that listens to your needs and truly understands your business objectives that can also offer the most relevant and cutting-edge SEO services and technologies to generate superior results.

So, we created both: personalized attention and a team of expert law firm SEO marketers that gives our clients access to our cloud marketing platform, an ever-evolving technology that provides 100% transparency into the SEO tactics being used to grow your business and the results they generate.

This is the New-Way law firm SEO Model. This is our passion.


We are BizFinder SEO – a new breed of digital marketing SEO entrepreneurs that work exclusively with fast-growth law firms to implement the most effective SEO strategies that increases online search visibility and signed clients and cases.

We don’t just know about SEO. We know how to grow law firms and businesses. We understand the importance of online search, user experience, and creating efficiency within your business to turn your web presence into a revenue-generating machine.

Our experience and track record means we have implemented 1000’s of marketing campaigns and coached and developed hundreds of law firm clients to realize their revenue and growth goals through effective SEO.

Over the years we have generated over $100 million in tracked legal services revenue.

Our expert team, our singular focus on law firm SEO, and our cloud-based marketing platform.

Everyone on our team is either a savvy marketer, entrepreneur, or business nerd that turns SEO into new monthly revenue for your law firm.

Our team’s entire focus is to hold a deep understanding of the evolving SEO marketing model and the specific tactics that allows SEO to translate into better internet visibility and more clients. Our marketers implement the entire SEO strategy on your behalf so you don’t have to pay for someone to tell you what you need to do, rather, it gets done every month.

Our award-winning law firm marketing platform allows us to provide clients with 100% transparency into the results that translate into signed cases. It’s also where you can see the specific online channels that are performing the best at producing your firm new clients. Law firms that leverage data and insights into their web presence outperform their peers.

The BizFinder SEO law firm marketing platform gives clients a single-sign-on location where you can view the health and effectiveness of your SEO and online presence holistically – that’s to say, a complete 360 degree accurate picture of what’s working and what’s not. This allows us (and you) to make better marketing decisions and gain significant control over your results.

Stop guessing with your marketing dollars.

Beyond just the proof, it’s a place where you can post on all your social media accounts at once, request and respond to reviews, update business information, view results from digital ad spend, and of course SEO results.

What we promise is this: We will provide you a team of proven law firm SEO marketing experts that will recommend online visibility solutions that translate into increased monthly revenue. We promise to put you in the best position to achieve long-term growth and success online.

There are no canned “one-size-fits-all” SEO solutions that we offer. Every firm has different needs and gaps within their online marketing strategy.

We diagnose those gaps and give you recommendations to fix what’s preventing you from showing up better in relevant search queries. We also look at your direct competitors that are in a more lucrative position and assess exactly what got them there. The plan we give you is based on this data, and allows us to provide a clear path towards market dominance.

Our Single-Sign-On law firm marketing platform provides total proof of results from every corner of your solution.

Our SEO offerings cover the entire spectrum of online organic search growth solutions. We recommend customized SEO packages that are different for every single client because they’re based 100% on fixing the problems with your current search strategy.

They’re also based on your practice areas, geographic location, competitors, and client search queries.

Common law firm seo recommendations include:

  • Website audit and competitor benchmarking
  • Google My Business listing optimization and management
  • Adding new practice area and FAQ content to your website
  • Adding new backlinks to your website
  • Website heat-mapping to see how users interact with your site
  • Optimizing your website for specific keywords to rank
  • Integrating Google Analytics, Search Console, and Insight platforms
  • Google My Business posts
  • Blog posts
  • Listing management and Online Directory Submissions
  • Name, Phone number, address, business keyword accuracy
  • Reputation and Review Builder
  • Reporting and Analysis

Answering this important question is exactly why our initial Discovery Call is required before we commit to taking you on as a client.

It’s during this call that we ask specific questions about your business and your financial goals to ensure increased performance in SEO can in-fact help you reach those goals.

If we aren’t 100% positive we can recommend a customized SEO solution that will help bring in new paying clients and cases, we will recommend another route for your law firm to take that will put you in a better position to succeed.

Yes, we turn business away that is not a fit for us. Results are everything. Our reputation is at stake. We must be completely sure we can deliver results to you.

Bad fit examples:

1. Law firms that are at complete capacity for new clients and cases with no intentions to hire

2. Firms that don’t believe in the power of Search Engine Optimization or digital marketing

3. Firms too busy to make changes (even if they know they should)

4. Firms that are not growth minded

5. Firms that believe there is a singular “silver bullet” strategy to grow

6. Firms unwilling to consider leaving their current SEO provider to achieve better results

Our best fit clients are small law firms that are currently investing in Search Engine Optimization services but don’t know what, if anything, is working to grow their business.

Our best-fit clients are currently paying hundreds or thousands per month on SEO and digital marketing services but aren’t clear what they’re paying for or if it’s working.

Our clients know the importance of having better search visibility and would invest in a proven, transparent SEO solution.

Best-fit clients care about wasted spend, care about results, and want to understand their current gaps in Search Optimization and gaps in their digital strategy to improve upon things.

Our best-fit clients want to be the market-leaders for their target practice areas. They want to outperform the competition and have a strong growth plan in place to do so.

Practice areas we work most with:

  • Personal Injury
  • Mass tort
  • Family Law
  • Criminal Defense
  • Employment Law
  • Sexual Abuse
  • Product Liability
  • Bankruptcy
  • Tax Law
  • Intellectual Property

No. We are known throughout the legal community as a premium SEO provider. However, we also help law firms with:

  • Custom law firm websites
  • Google PPC (pay-per-click) ad campaigns
  • Google LSA (local service area) ad campaigns

The Executive Team

Christine Martindale Director of Accounts BizFinder SEO

Christine Martindale

Director of Accounts

Bri Melton

Director of Web Development

Andrew Martindale

Director of Reporting & Analytics